The process of Search Engine Optimization or SEO is all about increasing the exposure of a website in the search engine results. This will result in increased customer interest in your business and services, leading to increased sales and customer loyalty.
SEO essentially consists of four key activities, each of which play a part in a website ranking well. Also it should be remembered that SEO is an ongoing process and not a once-off event. The four key SEO activities are as following:
The process of researching the best keywords to select
The process of optimizing a website for the selected keywords
The process of building incoming links to a website, to drive traffic to it
The process of tracking SEO results and making improvements
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