The Rise of what is termed Responsive web design – the ability of a webpage to re-size to the resolution of the given device the user is browsing on, has done away with the need to build a separate mobi websites for mobile and tablet users. This means that the development costs are reduced because a second mobi website is not needed. With the number of mobile and smartphone users growing exponentially, especially in the South African and African market place, having a mobile friendly, responsive website is an absolute must.
Responsive Website Design Means
Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
Source: Wikepedia http://en.wikipedia.org/wiki/Responsive_web_design
With an estimated 70% of all users browsing either on smartphones or tablets, Responsive mobile friendly websites are becoming increasingly important. Responsive, mobile friendly web design means that users don’t to zoom in and out constantly. It typically turns several columns into single column at mobile resolution doing away with the need to scroll and zoom to navigate the page effectively. This greatly improves the mobile and tablet user experience and with about 70% of all users browsing either on smartphones and tablet this is becoming increasingly important.