If you have chosen WordPress as the platform for your website, the good news is that WordPress solves 80% of the mechanics of Search Engines Optimization (SEO) out of the box. WordPress is very search engine friendly and allows one to easily manage all the critical aspects of onsite SEO. So lets get into some of the advantages of WordPress and managing your website SEO.
WordPress makes it easy to manage Page Title Tags with the helps of a plugin like Yoast WordPress SEO. Yoast allow one to enter a unique title for each page title and even offers one a preview of what it will look like in Google search results.
Yoast also allows one to manage the meta descriptions of each page and even offers one guidance as to the ideal length and if the correct keywords have been included in the description.
Search Engine Friendly URLs
WordPress allows one to implement Search Engine Friendly URLs and edit the URLs on the page while adding ones content. This means that one can easily get those important keywords into the page URL which is a very important factor.
Alt Image Tags
Because search engine robots cant see images, it is very important to add alt image tags to images so that search engines can make sense of and index images properly. WordPress allows one to easily manage alt image tags in the media library.
WordPress makes it easy to add internal links between the different pages of one’s website. The hyperlink function in the editor’s panel allows users to search and link to other pages within the website very easily which boosts the internal link structure and helps the link juice to follow deeper into the sub pages.
SEO cheat sheet by SEOmoz. These guys know their stuff. Great Search Engine Optimization (SEO) cheat sheet for developers that details the most important aspects of onsite SEO. All of the things they mention on this cheat sheet are on point and will make a big difference in terms of helping your site perform well in the search engine results.
Download SEO Cheat Sheet
The following are some of the hottest web design trends to watch in 2015. All of the most recently designed website employ some or all of these web design elements and add to the look and feel and functionality of the websites.
There are a couple of guiding principals that will help you rank better in the Google search results. These principals were outlined by Matt Cutts, google’s head of anti-spam, who is an avid WordPress supporter and blogger.
The following principals, if followed correctly will help to improve your ranking in the search results over time:
The Rise of what is termed Responsive web design – the ability of a webpage to re-size to the resolution of the given device the user is browsing on, has done away with the need to build a separate mobi websites for mobile and tablet users. This means that the development costs are reduced because a second mobi website is not needed. With the number of mobile and smartphone users growing exponentially, especially in the South African and African market place, having a mobile friendly, responsive website is an absolute must.
Responsive Website Design Means
Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
Source: Wikepedia http://en.wikipedia.org/wiki/Responsive_web_design
Growing Number of Mobile Users
With an estimated 70% of all users browsing either on smartphones or tablets, Responsive mobile friendly websites are becoming increasingly important. Responsive, mobile friendly web design means that users don’t to zoom in and out constantly. It typically turns several columns into single column at mobile resolution doing away with the need to scroll and zoom to navigate the page effectively. This greatly improves the mobile and tablet user experience and with about 70% of all users browsing either on smartphones and tablet this is becoming increasingly important.
Content Management Systems or CMSs were designed to simplify the publication and management of website content and other online applications. When it comes to choosing a CMS it can be quite a task and your web developer will need to guide you, based on their development and use of the platform.
Some CMSs have a slight edge over the rest of the competition because of the usability and user-friendliness of the software. Two of the best in our opinion and experience are WordPress, which is now a full-fledged CMS, and Joomla, a well-established and robust CMS framework.
WordPress Content Management System
What is there left to say about WordPress and its great features? This blogging platform is by far the most popular CMS for blogging, and most popular CMS platform out there.
WordPress is a great platform for beginners, thanks to its excellent support and the user-friendly dashboard design. It is geared towards being non-technical in nature and allows the user to do a lot without any technical knowledge. Not to mention the fact that one can auto-update the core of WordPress and the plugins from the backend. WordPress also comes with built-in image and multimedia library, and has a nice built in gallery feature using the gallery shortcode.
From a development perspective, the theme language is fairly simple and the WordPress Community is a faithful and innovative lot. WordPress has the widest base of plugins to choose from and the help and documentation online is amongst the best for any CMS.
Joomla! Content Management System
Joomla is a very advanced CMS in terms of its functionality. The installation however is made easier by the Joomla installer. Joomla is a complete Content Management System or CMS and has an attractive administration interface with lots of control and functionality. It does however require a little more technical knowledge to navigate and access the many robust features in the administration backend. Joomla CMS also has great support for access control protocols like LDAP, OpenID and even Gmail.com.
The Joomla site has more than 3,100 extensions, which is testament to the development community and support. Like WordPress, one can add just about any functionality to a given site using plugins and extensions, however most of the better extensions are commercial so be prepared to pay.
Joomla enjoys a large support base and there are many Joomla web developers like Webworx out there. We develop design and develop custom Joomla templates, allowing for unique look and feel and website functionality.
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